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Privacy policy

Last updated: 10 September 2026

This Privacy Policy explains how personal data relating to visitors of alinahaikina.com and clients of Alina Haikina Personal Styling is processed.

1. Data Controller

The controller responsible for the processing of personal data is:

SIA “WHITE APPAREL”
Zārdu iela 5, Riga, LV-1083, Latvia
VAT No. LV40203244266
Website: alinahaikina.com
Email: [email protected]

For any questions concerning your personal data or this Privacy Policy, please contact us using the email address above.

2. Personal Data We May Process

Depending on how you interact with us, we may process your name, email address, telephone number, the contents of your enquiry or message, information you voluntarily provide in connection with styling services, and information necessary for invoicing and payment.

Where photographs or video materials featuring a client are created, their publication on the website, portfolio, social media or promotional materials will only take place where an appropriate separate permission or another applicable legal basis exists.

3. Purposes of Processing

Personal data may be processed in order to respond to enquiries submitted through the website, email or WhatsApp; discuss and organise personal styling services; enter into and perform arrangements with clients; issue invoices and comply with accounting and tax obligations; maintain the security and proper operation of the website; and publish client photographs or other materials where the client has separately agreed to such use.

4. Legal Bases

Where you contact us about a service or consultation, necessary personal data may be processed in order to take steps at your request before entering into a contract and/or to perform a contract with you.

Information required for accounting and taxation purposes is processed in order to comply with legal obligations.

Information necessary for the security of the website and the company’s activities may be processed on the basis of legitimate interests.

Where processing is based on consent, including certain uses of client photographs, you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before its withdrawal.

5. Contact Form

When you send a message through the contact form, we receive the details you provide: your name, email address, and the text of your message, together with the language you filled the form in and the page you sent it from.

We use this information solely to read and respond to your enquiry. Your message is delivered to our email inbox and is also stored in the website’s database as a backup, so it is not lost if email delivery fails. It is not used for marketing and is handled only by the technical services that operate this website (our hosting provider and email delivery service).

Enquiries are automatically deleted after 12 months. You can request access to your data or its deletion at any time by writing to [email protected].

6. Recipients of Personal Data

Where necessary, personal data may be processed by service providers involved in website hosting and technical maintenance, email and IT services, accounting and financial services, banking and other services necessary for providing our services or complying with legal requirements.

We do not sell personal data to third parties.

If you choose to communicate with us through WhatsApp, Instagram or another third-party platform, the processing of information by that platform is also governed by its own privacy policy.

7. Data Retention

Enquiry data is retained only for as long as reasonably necessary to respond to your request, continue communication and, where applicable, provide the requested service.

Client, transaction, payment and accounting information is retained for the periods required under applicable accounting, taxation and other legislation.

Materials used on the basis of consent may be retained and used until the relevant consent is withdrawn or the purpose for which they are used no longer applies.

8. Your Rights

Under the GDPR, you may have the right to request access to your personal data, obtain a copy of your data, request correction of inaccurate information, request deletion or restriction of processing where applicable, object to certain processing, withdraw consent previously given, and exercise the right to data portability where applicable.

To exercise your rights, please contact us using the email address above.

You also have the right to lodge a complaint with the Latvian supervisory authority:

Data State Inspectorate / Datu valsts inspekcija
Elijas iela 17, Riga, LV-1050, Latvia
Email: [email protected]

9. Cookies

At the time this Privacy Policy was last updated and according to the current website configuration, alinahaikina.com does not use Google Analytics, Meta Pixel or other advertising or analytics tracking technologies.

The website may use technical cookies or similar technologies that are strictly necessary for its operation, security and essential functionality.

If analytics, advertising or other non-essential tracking technologies are introduced in the future, this Policy will be updated and, where legally required, users will be given the opportunity to consent before those technologies are activated.