Elena — Style Transformation

With Elena, the goal was to refresh her overall image and show that looking expressive and modern does not have to rely on bright colour.

I introduced a more polished visual direction: stronger lines, statement jackets, longer trouser silhouettes, contrasting accessories and pieces that bring character even within a more restrained palette.

An important part of the transformation was the hair. For this stage, I worked together with the team at @be.beauty.salons, so that the hairstyle became part of the new visual direction rather than a separate element.

My aim was not to make Elena look like someone else, but to show her more possibilities within her own appearance — a more contemporary, confident and expressive version of herself.

The final result feels fresher and more cohesive, with impact created through silhouette, proportion and detail rather than through color alone.