Emilia – Wardrobe Edit, New Visual Direction & Personal Shopping

Emilia, 23 — Wardrobe Edit, New Visual Direction & Personal Shopping

The goal of my work with Emilia was not to completely reinvent her style, but to make her image feel more contemporary, cohesive and aligned with who she is.

We started with a wardrobe edit, looking at which pieces genuinely worked, which combinations no longer reflected her, and what was missing to create a stronger overall image.

I then suggested a change in hairstyle and collaborated with a hair professional on this part of the transformation. The new shape opened up the face and became an important element of the overall visual direction.

During personal shopping, we introduced more contemporary silhouettes, stronger proportions and more structure: wider trousers, shorter and more voluminous outer layers, cleaner lines and accessories with character.

The aim was never to create a new personality for Emilia, but to express more clearly the one that was already there.

The result is a wardrobe that feels more current and versatile, with pieces that work more naturally together. The overall impression has changed too: more confident, expressive and mature, without ever feeling like she is playing someone else’s role.